Shahrukh's new marketing strategy on latest movie ”Billu”

Shahrukh Khan has said that he would promote his upcoming film "Billu" in his own style and not to imitate anybody else’’s marketing strategy
Khan is extensively promoting "Billu" that was earlier titled “Billu Barber”.
Satirical about use of means like cutting of hair to promote film marketing, Khan said that he would have his own way of film promotion.
“I am happy with the promotion of the film. Every film is promoted in a different way. We promoted Om Shanti Om in a different way; Chak De had a different marketing strategy. I don”t want to be imitate someone the way he or she cuts hair. We don”t copy.
There will be innovative ways and every film will have a different way of marketing. But as far as I am concerned, I wouldn”t go and keep somebody else marketing as my standard. I will have my own way of breathing my film out,” said Khan.

Khan has invited selected barbers and hairstylists along with their spouses to the premiere of the film.
“The story is about hairdressers. So we want the hairdressers to watch the film with their spouses. Premieres are thronged by stars generally. We want the real stars (hairdressers) to come and watch the film,” said Khan.
Khan plays a popular Bollywood actor in `the film, which is about a village hairdresser and his friendship with a movie star.
“Billu Barber””, directed by Priyadarshan and produced by Khan, is all set for release around Valentine’’s Day.

Shah Rukh Khan | Press Conference for his new movie 'Billu Barber"'??

King khan in Hospital

Bollywood star Shah Rukh Khan has undergone surgery on his shoulder at a Mumbai hospital for an injury which he suffered during filming last year.

The 43-year-old, popularly known as King Khan, was hurt while acting in the movie Dulha Mil Gaya (I Found my Groom) in December 2008. Surgeon Sanjay Desai said the "He is out of anaesthesia and is a bit groggy, but otherwise the situation is under control,"

Desai, who led a team of doctors operating on Khan, told reporters after the 90-minute operation. Khan injured his shoulder a while ago, but the condition was aggravated in December. His surgery had been postponed due to his movie commitments and he underwent physiotherapy sessions. "If he were to lead a sedentary life, there would be no need of the surgery," the actor's physiotherapist Ali Irani said.
Speaking before he went into hospital, Khan said: "I think when you are working in this kind of field where you have to run, jump and fall, after 20 years it's just natural to get these ailments."

Shahrukh Khan's Biography

Birth Name: Shahrukh Khan

Birthdate: 2 November 1965

Birth location: Delhi ,India

Height: 5' 8"

Profession : Actor/Model


Shahrukh Khan : (born 2 November 1965), sometimes credited as Shah Rukh Khan, is an India actor and a leading star of films, as well as a film producer and television host.

Khan began his career appearing in several television serials in the late 1980s. He made his film debut in Deewana (1992). Since then, he has been part of many other commercially successful films and has earned critical acclaim for many of his performances. During his years in the Indian film industry, he has won thirteen Filmfare Awards, seven of which are in the Best Actor category.

While some of Khan's best-known films: Dilwale Dulhaniya Le Jayenge (1995), Kuch Kuch Hota Hai (1998), Chak De India (2007) and Om Shanti Om (2007), remain some of Bollywood's biggest hits, films like Kabhi Khushi Kabhie Gham (2001), Kal Ho Naa Ho (2003), Veer-Zaara (2004) and Kabhi Alvida Naa Kehna (2006) have been top-grossing productions in the overseas market, making Khan one of the most successful actors of Hindi cinema. Since 2000, Khan branched out into film production and television presenting as well. He is the founder-owner of two production companies, Dreamz Unlimited and Red Chillies Entertainment. In 2008, Newsweek named him one of the 50 most powerful people in the world.